The Filter Bubble is Actually a Decision Bubble

Thomas Baekdal:

Something we see all the time is that there are many people who end up believing something that simply isn’t true, and it is quite painful to watch.

Let me give you a simple example. Take the flat-Earthers. I mean… they are clearly bonkers in their belief that the world is flat, and when you look at this you might think that this is because they are living in a filter bubble.

But it isn’t.

You see, the problem with the flat-Earthers isn’t that they have never heard that the Earth is round. They are fully aware that this is what the rest of us believe in. They have seen all our articles and they have been presented with all the proof.

In fact, when you look at how flat-Earthers interact online, you will notice that they are often commenting or attacking scientists any time they post a video or an article about space.

So flat-Earthers do not live in a filter bubble. They are very aware that the rest of us know the Earth is actually round, because they spend every single day attacking us for it.

It’s the same with all the other examples where we think people are living in a filter bubble. Take the anti-vaccination lunatics. They too are fully aware that society as a whole, not to mention medical professionals, all recommend that you get vaccinated. And, they also know that the rest of us think about them as idiots.

They are not living in a filter bubble, but something has happened that has caused them to choose not to believe what is general knowledge.

Well, a normal person believes that the Earth is round, because that seems obvious. A normal person vaccinates their kids, because that’s what the doctors recommend. Normal people believe in climate change, because… well… we can see it with our own eyes.

So, by default, normal people are fine. But then in the media, we often report about things in such a way that we create doubts.

There are many terrible examples of this. One example is ITV’s This Morning, which is one of the top morning TV shows in the UK.

It is often doing things like this tweet:


My emphasis.