Merely a Warning that a Noun is Coming

Bee Wilson in London Review of Books:

In 1930, John Brophy and Eric Partridge published a collection of British songs and slang from the war. They claimed that soldiers used the word ‘fucking’ so often that it was merely a warning ‘that a noun is coming’. In a normal situation, swear words are used for emphasis, but Brophy and Partridge found that obscenity was so over-used among the military in the Great War that if a soldier wanted to express emotion he wouldn’t swear. ‘Thus if a sergeant said, “Get your —ing rifles!” it was understood as a matter of routine. But if he said, “Get your rifles!” there was an immediate implication of urgency and danger.’