We Analyzed 100 Million Headlines. Here’s What We Learned


It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline?

To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the:
Headline phrases that drive most engagement on Facebook
Worst performing headline phrases on Facebook
Most effective phrases that start or end headlines
Optimum number of words and characters to use in a headline
Most impactful numbers to use in headlines
Most engaging Twitter headline phrases
Differences between B2C and B2B headlines