In his grand vision for humanity, Mark keeps returning to how Facebook fundamentally “brings us closer together” by “connecting friends and families.” What Mark fails to mention is that Facebook does not connect people together; Facebook connects people to Facebook, Inc.
Facebook’s business model is to be the man in the middle; to track every move you, your family, and your friends make, to store all that information indefinitely, and continuously analyse it to understand you better in order to exploit you by manipulating you for financial and political gain.
Facebook isn’t a social network, it is a scanner that digitises human beings. It is, for all intents and purposes, the camera that captures your soul. Facebook’s business is to simulate you and to own and control your simulation, thereby owning and controlling you.
Facebook wants us to think that it is a park when it’s actually a shopping mall. The last thing we need is more privately owned centralised digital infrastructure to solve the problems created by an unprecedented concentration of power, wealth, and control in a tiny number of hands. It’s way past time we started funding and building the digital equivalents of parks in the digital age instead of building ever-larger shopping malls.