Betting-related terms account for 77 out of the 100 most expensive keywords, and 22 out of the top 25. How Google must wish that online gambling becomes legal in the US!
The most expensive keyword term cost £148.51, for ‘play live blackjack’. The least expensive in the top 500 cost £54.92.
Three of the top 25 target people who can’t spell ‘roulette’. Typos are regularly spotted in the top 500 results, and beyond.
The top 500 keywords represent 217,530 searches a month. That’s more than 2.6m searches a year. Remember that the long tail is very long…