Instead, information from Wikipedia, in the form of Google’s Knowledge Graph, is being used to build Google’s profit, and not in a small way. Knowledge Graph data — shown in the top right hand corner of search results — is shown on around 20% of the page, and certainly accounts for many internal clicks. Certainly, if new Wikipedia editors were told “Please contribute to our free encyclopaedia. We will use your content to enrich Google”, they would think twice about their contributions.
Google’s Knowledge Graph is a profoundly powerful application. We all need to understand the business model behind it and the possible conflicts of interest.