Smashing Magazine:

But I’ll still share one piece of leadership advice from French writer and aviator Antoine de Saint Exupéry that has helped me over the years:

If you want to build a ship, don’t drum people up together to collect wood, and don’t assign them tasks and work. Rather teach them to long for the endless immensity of the sea.

What does “the endless immensity of the sea” mean in your context? Instead of telling people to build a bunch of features, how can you inspire them to think about how the product will help users accomplish their goals? That’s how you’ll be able to unite teams around a common vision.